Data-driven hospitality

Big data has empowered hospitality businesses to learn more than ever before about their guests, helping them fine-tune the sales process, guest services, and personalization of the guest experience. On a business level, it allows them to predict revenue from certain products and services, and more accurately measure and forecast their occupancy rates. Hospitality is arguably the most customer-centric industry. … READ MORE

4 Steps to Accessibility and ADA Compliance

Trying to meet all the requirements in the 2010 ADA Standards can be convoluted and confusing. Because of the vagueness in some of the wording, business owners are often left guessing at the interpretation. Add in the cost to remove barriers and it can seem insurmountable. Although it can be overwhelming, accessibility can be reached. The key is being proactive … READ MORE

Accessibility and The Silver Tsunami: How aging boomers are changing how we think and build

Several years ago, in a speech outlining six disruptive demographic trends that would require change, James Johnson’s prognostications laid the groundwork for the myriad transformations today’s brands are having to deal with across all segments.   What Johnson, director of the Urban Investment Strategies Center at the University of North Carolina at Chapel Hill, said was that our communities and businesses were … READ MORE