Several years ago, in a speech outlining six disruptive demographic trends that would require change, James Johnson’s prognostications laid the groundwork for the myriad transformations today’s brands are having to deal with across all segments. What Johnson, director of the Urban Investment Strategies Center at the University of North Carolina at Chapel Hill, said was that our communities and businesses were … READ MORE
Your building is your brand: New Jackson Technical building design reflects business culture
August 26, 2016 by Tasha McCabe
Downtown Tulsa, Okla., is home to some of the most brilliant examples of Art Deco architecture in the nation, yet, at the same time, it includes abandoned box buildings and unkempt parking lots. This quickly is changing, as small, local businesses are popping up like fresh wildflowers and transforming the “vibe” of Downtown Tulsa into a creative, business-friendly and arts-focused hub. … READ MORE
Retail Trends: Standing Out Above the Crowd
March 1, 2016 by Ted A. Reeds, II
In today’s highly competitive retail industry, every store must stand out from the crowd. From omnichannel marketing, to social media selling, and smartphone applications, retail trends are reflecting a more connected and educated consumer base. However, in all of these platforms, perhaps the most compelling element that speaks both to Baby Boomers and Millennials is customer experience. The layout of … READ MORE